Editors Note

Welcome to this issue of Digital Display Insider. In this issue, we will be giving you valuable information as you navigate the mobile digital billboard (M.D.B.) startup process.

Today’s issue gives you the four things you need in order to have a successful mobile digital billboard business. Over the next several weeks, we will dive deeper into each of the four ingredients so if you have not already subscribed, do that now so you don’t miss this valuable information.

M.D.B. Startup Focus

Many of you are reading this newsletter because you're interested in starting a mobile digital billboard company, and you have a lot of questions. I can also tell you that you're likely making a lot of false assumptions about everything! Things like: how you will operate the LED trucks, who your target customers should be, what you will charge, and so much more.

On the surface, this looks like an easy business to operate. Many of the people selling LED trucks will tell you how easy it is to get business, and some even go so far as to promise lots of business if you buy a truck from them. But in most cases, that’s nothing but an empty sales tactic to move trucks.

Let me be the first to tell you the hard truth: this business isn’t nearly as easy as it looks from the outside. Advertisers don’t just throw money at you because you show up at their door with a really cool billboard truck featuring their logo. It takes a lot of persistence, grit, capital, and time.

As a 10-year veteran of this industry, I’ve broken down the keys to success into four cornerstones that you must have to be successful:

1. High quality LED truck - If your truck breaks down or the screens aren’t working, you won’t be able to service the contracts you’ve sold. This not only results in costly repair bills but also refunds back to your clients. If the screens are technically working but are old and look bad, you’ll develop a bad reputation and have unhappy clients.
   

2. Operating Model - In my opinion, this is the number one issue that mobile billboard operators face, and ultimately the number one reason many fail. With virtually zero information available anywhere about how to run a mobile digital billboard business, new operators are left to guess how existing operators are running theirs. The problem is, there’s so much information required to be successful that can only be obtained from someone with experience—or through trial and error, and the latter is by far the most expensive option.
   

3. Sales System - As with any business, you need an effective sales system to bring in business. Sure, you can stumble into sales without a formal system, but to truly scale your business and have predictable results, you have to create a process that’s consistent and repeatable. This includes having a CRM (Customer Relationship Management) software, talk tracks, organized product or service offerings, a consistent pricing model, and much more.
   

4. Sales Professional - One of the most crucial legs to this stool is the person doing the sales. You can have a great LED truck, a successful operating model, and a solid sales system, but if you don’t have a salesperson who can sell media, you’ll fall flat. Selling billboard ads is a long game. Many companies make their media buys quarterly or annually, so it takes persistence and patience—mixed with a great customer service personality.

As we move into future issues, I’ll dive deeper into each of these cornerstones. Until then, if you’re serious about getting into this business and want to avoid the expensive “trial and error” learning process, I offer a wide range of consulting services to help you shortcut your learning curve. Simply click the banner below to learn how a small investment up front can literally save you hundreds of thousands of dollars down the road.

Cool LED Technology

LED Floor Tile Screens

If you’re looking to up the wow factor at events or in high-traffic areas, LED floor tile screens are a game-changer! These unique screens are built to handle heavy foot traffic while delivering stunning visuals, from crisp videos to interactive animations. Imagine walking across a floor that reacts to your movements, turning an ordinary surface into an immersive experience. These tiles can be found in nightclubs, concerts, and even retail spaces, where they catch attention with captivating visuals and interactive features.

With the development of touch technology, LED floor tiles now respond to human movement in real-time, making the possibilities for interactive design endless. Whether used to enhance the stage at a performance or to create a dynamic brand experience at a trade show, these floor screens deliver both function and flair. They’re durable, high-resolution, and designed to bring any space to life—literally under your feet!

If you would like more information about this amazing technology, contact Jerry at Legion LED Trucks

From The Vault: Past M.D.B. Campaigns

Suzanne Geist For Mayor - Lincoln, NE

Since we are in election season, the next several issues will include political campaigns Lead Innovations has performed all over the country.

In this issue, we are highlighting a local Mayoral race in Lincoln, Nebraska where we did a market take-over with three mobile digital billboard trucks targeting the annual Huskers Red-White Spring Game. The LED trucks saturated a 1 mile radius around Memorial Stadium ensuring the 90k fans attending the game saw her message.

No other advertising medium can get a clients message right in the middle of the action like a mobile digital billboard truck.