Editors Note

Welcome to this issue of Digital Display Insider! In this issue, we will be giving you valuable information as you navigate the mobile digital billboard (M.D.B.) startup process.

This week, we’re tackling a topic that every operator needs to understand: regulations for LED trucks. Whether you’re just starting out or expanding into new markets, knowing the rules that govern your operations can save you from costly fines, impoundments, or legal battles. From federal guidelines to local sign ordinances, we’ll break down what you need to know to stay compliant and protect your business.

Understanding these regulations isn’t just about avoiding trouble—it’s about positioning your truck as a trusted and valuable asset in the communities you serve. Let’s dive in!

M.D.B. Startup Focus

Understanding LED Truck Regulations: What You Need to Know

As mobile digital billboard (MDB) operators, we navigate a unique intersection of advertising, technology, and transportation. One of the most common concerns new operators have is: What regulations apply to my LED truck? While rules vary widely depending on your location, understanding the basics of LED truck regulations can save you time, money, and potential headaches.

Here’s what you need to know about operating your MDB truck within the law while maintaining a positive image in your community.

Federal vs. Local Regulations

At the federal level, LED trucks fall under standard motor vehicle regulations. As long as your truck complies with Department of Transportation (DOT) requirements—such as weight limits, safety features, and vehicle classifications—you’re good to go. The federal government doesn’t regulate advertising on vehicles, which means that most restrictions come from state and local jurisdictions.

Local ordinances are where things get tricky. Cities and towns often pass regulations aimed at "beautification" or managing traffic congestion, which can directly or indirectly affect mobile billboards. For example, some cities have banned advertising vehicles outright, while others restrict where and when you can operate. It’s important to read your local municipal code and pay special attention to sections on sign ordinances and vehicle restrictions. Websites like Municode.com are helpful for researching these laws.

Federal DOT Compliance for MDB Trucks

Another critical regulation to consider is Federal DOT compliance, which applies to trucks with an actual weight or Gross Vehicle Weight Rating (GVWR) of 10,001 lbs or greater. If your truck meets or exceeds this threshold, you are required to register with the Department of Transportation (DOT) and obtain a DOT number. This comes with additional responsibilities, including maintaining driver qualification files, vehicle maintenance records, and adhering to hours-of-service rules. For new operators, staying below the 10,001 lbs threshold can simplify operations significantly, avoiding the extra regulatory burden that comes with DOT compliance.

I did a feature of this topic in Issue #8, which can be found HERE

Business vs. Advertising Use

One of the most significant distinctions in regulation is how the truck is used. If you’re using your LED truck to promote your own business, you’re typically treated like any other business vehicle. For instance, cities rarely regulate how you decorate your delivery trucks, as long as they comply with basic traffic laws. However, when your truck is used solely for third-party advertising, it becomes a different story. Many municipalities view advertising-only trucks as separate entities and subject them to stricter scrutiny.

Some cities explicitly allow vehicles to advertise if they’re “actively engaged in commerce,” meaning they’re making deliveries or performing a business service while advertising. Others may have blanket bans on vehicles whose primary purpose is advertising, regardless of whether they’re moving or parked.

Common Restrictions to Watch For

Here are some typical restrictions you might encounter as an MDB operator:

• Parking Limitations: Many cities prohibit advertising vehicles from parking in public spaces for extended periods, especially in high-traffic areas.

• Noise Regulations: Some areas have noise ordinances that restrict the use of audio equipment or speakers while driving.

• Light Emissions: Bright LED screens may be subject to rules regarding light emissions, particularly near residential areas or highways.

• Operational Hours: Some localities restrict the hours during which advertising vehicles can operate, often limiting them to daylight hours.

Failing to follow these regulations can result in fines, impoundment, or even bans from operating within certain jurisdictions.

How to Stay Compliant

The good news is that with a little preparation, you can navigate these regulations successfully. Here are a few tips:

1. Research Local Laws Before You Start
   Before launching in any new city, check the local sign and vehicle ordinances. Look for specific language regarding “advertising vehicles” or “mobile billboards.”

2. Operate Responsibly
   Keeping your truck clean, following traffic laws, and avoiding disruptive behaviors—like blasting music over speakers—will help maintain goodwill in the community.

3. Engage with Your Community
   Partnering with local nonprofits, sponsoring community events, or donating ad space for public service announcements can position your truck as a community asset rather than a nuisance.

4. Work Around the Rules
   In areas with strict rules against parked advertising vehicles, focus on moving campaigns instead. As long as your truck is actively driving and following traffic laws, it’s harder for municipalities to regulate your operations.

The Bottom Line

Regulations around MDB trucks aren’t one-size-fits-all, and they vary significantly from place to place. As an operator, it’s your responsibility to know and follow the laws in each city you serve. While restrictions might seem like an obstacle, staying compliant helps protect your business and build positive relationships with local communities.

For new operators, this process can feel overwhelming, but you’re not alone. If you have questions about specific regulations in your area or want advice on launching your business smoothly, consider scheduling a consultation. It’s always better to plan ahead than to deal with fines or legal battles down the road.

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LED Truck Financing Options

Financing Options: Lease Your LED Truck with Currency

I’m excited to announce that Legion LED Trucks has partnered with Currency to offer flexible financing and lease options for both new and used LED trucks! Whether you’re looking to start or grow your MDB business, these leasing plans provide an affordable way to get on the road with minimal upfront investment.

Leasing is an excellent option for operators who want to keep cash flow steady while upgrading their equipment regularly. With 36-, 48-, and 60-month turnback leases available, you can keep your fleet up to date without the commitment of long-term ownership. For example:

• Lease a $150,000 truck for $4,665/month on a 36-month term or $3,626/month on a 48-month term.

• A $200,000 truck can be leased for $6,221/month on a 36-month term, $4,835/month on a 48-month term, or $4,007/month on a 60-month term.

• Payments can be customized based on your needs, with turnback options at the end of the lease.

To qualify, applicants need a minimum 670+ credit score and three months of bank statements. Additional requirements may apply. Financing is subject to credit approval, and terms may vary based on creditworthiness and truck selection.

This partnership is designed to make it easier than ever to grow your business without tying up capital. For more information or to explore your leasing options, contact us today!

Bonus Content

Equipment For Sale

2015 GMC Savana 3500 / Acti-Media P6.67 6’ x 15’ LED Body