Editors Note

Welcome to this issue of Digital Display Insider! In this issue, we will be giving you valuable information as you navigate the Mobile Digital Billboard (M.D.B.) startup process.

Last week, we focused on one of the most important steps in launching your business—identifying your Dream Client. Knowing exactly who you want to serve gives you clarity, direction, and a strategy to attract the right businesses. But defining your ideal client is just the first step.

This week, we’re taking it further by introducing the Dream 100 framework, a powerful strategy I learned from Russell Brunson that completely changed how I approached selling Mobile Digital Billboard services. Instead of chasing random leads, the Dream 100 helped me focus on specific businesses that were the most likely to buy from me—eliminating wasted time and helping me land higher-value clients faster.

If you’re ready to stop guessing and start targeting the right businesses with a proven system, this issue will walk you through exactly how to build and implement your Dream 100 list. Let’s get to work!

M.D.B. Startup Focus

The Dream 100 – The Key to Unlocking Your Ideal Clients

Why Every New Mobile Digital Billboard Operator Needs a Dream 100

If you’ve been following the past few issues, we’ve been laying the foundation for launching and growing your mobile digital billboard business the right way. We’ve talked about pre-launch marketing, crafting your Dream Client Avatar, and the importance of a structured sales approach. But today, we’re diving into one of the most powerful marketing frameworks I’ve ever learned—one that completely changed how I approached selling MDB services.

The Dream 100 framework was something I learned from Russell Brunson in his Secrets Trilogy. This concept isn’t just another sales trick—it’s a proven, repeatable method that has helped businesses of all sizes land their best and biggest clients. When I implemented the Dream 100 for my own mobile billboard business, I went from cold-calling random businesses to laser-targeting the companies most likely to buy from me—and it changed everything.

In today’s issue, I’ll walk you through exactly what the Dream 100 is, how I used it to grow my business, and how you can implement it to land high-value clients faster than you ever thought possible.

What is the Dream 100?

The Dream 100 is the process of identifying the top 100 potential clients who could transform your business and then systematically marketing to them until they buy from you. Rather than trying to sell to everyone, you focus on the right prospects—those who already spend money on advertising, have the budget, and fit your ideal client profile.

Instead of randomly knocking on doors, cold-calling strangers, or wasting ad spend on broad targeting, the Dream 100 helps you get specific. You’ll identify, engage, and nurture relationships with your ideal clients through a strategic, multi-touch marketing approach.

For a mobile digital billboard business, this means focusing on local businesses and agencies that already buy billboards, radio ads, or TV spots. These are the people who understand the power of advertising and are much more likely to become your customers.

Why the Dream 100 Changed My Approach to Selling MDB Services

When I first started out, I made the same mistake most new operators do—I assumed businesses would come to me the moment I bought an LED truck. After all, mobile billboards are eye-catching, unique, and more effective than traditional billboards. But the reality was no one knew who I was, and I had no strategy to get in front of the right decision-makers.

Then, I learned about the Dream 100. I stopped marketing to everyone and started focusing on the 100 companies that I KNEW would benefit most from my service.

I followed a three-step process that I’ll outline below:

1. I created my Dream 100 list – These were businesses in my area that had advertising budgets, an established brand, and a need for more visibility. This included car dealerships, event venues, franchise restaurants, attorneys, real estate agencies, casinos,CBD retailers, and political campaigns.

2. I built relationships before selling – Instead of pitching them immediately, I focused on engagement first. I followed them on LinkedIn, commented on their content, and sent them helpful information about mobile billboards. I educated them on mobile digital billboards without pressuring them to buy from me at that moment.

3. I used multi-channel outreach – I didn’t just send one email and wait. I used LinkedIn, direct mail, phone calls, and in-person visits.

This process completely changed the game. Instead of cold pitching, I was warming up leads, building trust, and getting them excited about the potential of mobile digital billboards.

How to Build Your Dream 100 List

Step 1: Identify Your Ideal Clients

Before you start listing names, revisit your Dream Client Avatar from Issue #17. Who is your ideal customer? Consider these key factors:

✅ Annual Revenue – Ideally, businesses with over $1M in annual revenue
✅ Marketing Budget – Do they already spend on billboards, radio, or social media ads?
✅ Industry – Local businesses that need visibility (restaurants, realtors, event venues, auto dealerships, attorneys, etc.)
✅ Decision Makers – Who signs off on ad budgets? Marketing managers, business owners, franchise directors, etc.

Start listing businesses that fit these criteria in a spreadsheet or CRM. If you want a starter sheet, I have created a Google Sheet that I used in my local market of Omaha, NE. Save a copy of this sheet and then update the headings to match your business types you want to target. Then, fill in each type with specific businesses you want to target until you get to 100.

DOWNLOAD Dream 100 GOOGLE SHEET HERE

Step 2: Research Their Current Advertising

Once you have your Dream 100 list, it’s time to study what they’re doing now:

• Are they running traditional billboard ads?

• Are they spending on digital ads (Facebook, Google, YouTube)?

• Do they have a strong social media presence?

• Are they involved in community events or sponsorships?

By understanding their current marketing, you can position your mobile billboard service as the missing piece in their strategy.

Step 3: Engage Before You Pitch

Before reaching out, establish some form of connection:

📌 Follow them on LinkedIn and engage with their posts
📌 Comment on their ads (on Facebook, Instagram, YouTube)
📌 Email them a personalized marketing tip based on your research
📌 Visit their business and introduce yourself—without pitching

People buy from those they know, like, and trust. Your first outreach shouldn’t be a sales pitch—it should be a valuable interaction.

Step 4: Multi-Channel Outreach

Once you’ve engaged, it’s time to reach out directly. Here’s how:

📩 Email – A personalized email introducing who you are, what you do, and how your service can help
📞 Phone Call – A quick, non-salesy call to start a conversation
📦 Direct Mail – Send a physical marketing piece (like a branded postcard or brochure)
🚛 Live Demo – Show up to their business with your LED truck running an ad for them

**Pro-Tip — Pull up their Youtube Channel or social media and see if they have a video commercial posted. Download that or stream it directly from the site to your screens while you are at their business. They will love seing their own ads on the truck.

I’ve used all of these methods, and combining them is what gets results.

The Next Step: Turning Your Dream 100 into Customers

Once you’ve built relationships and engaged your Dream 100, it’s time to close deals. The key is persistence without being pushy.

The advertising industry has long sales cycles, so don’t be discouraged if it takes 6-12 months of working your Dream 100 list before you start seeing significant progress. Most new operators fail because they don’t see immediate results and every 3-6 months, they change what they are doing or selling.

Remember, this is a long game. Some of your Dream 100 will say “no” today—but will buy later. The key is staying consistent over a long period of time.

Final Thoughts

If you take nothing else from this article, remember this:

Most mobile billboard operators fail because they have no clear strategy on WHO to target.

The Dream 100 eliminates guesswork and lets you focus on landing the best clients.

This framework has been used by some of the most successful entrepreneurs in
history—including me in my smaller market of Omaha, Nebraska.

Your next step is to sit down and create your Dream 100 list today. Start with just 10 businesses and follow the process above. Keep going until you get it built up to 100 businesses.

If you’re serious about scaling your mobile billboard business, you NEED this strategy.

Now go build your list and start reaching out.

LED Truck Financing Options

Financing Options: Lease Your LED Truck with Currency

I’m excited to announce that Legion LED Trucks has partnered with Currency to offer flexible financing and lease options for both new and used LED trucks! Whether you’re looking to start or grow your MDB business, these leasing plans provide an affordable way to get on the road with minimal upfront investment.

Leasing is an excellent option for operators who want to keep cash flow steady while upgrading their equipment regularly. With 36-, 48-, and 60-month turnback leases available, you can keep your fleet up to date without the commitment of long-term ownership. For example:

• Lease a $150,000 truck for $4,665/month on a 36-month term or $3,626/month on a 48-month term.

• A $200,000 truck can be leased for $6,221/month on a 36-month term, $4,835/month on a 48-month term, or $4,007/month on a 60-month term.

• Payments can be customized based on your needs, with turnback options at the end of the lease.

To qualify, applicants need a minimum 670+ credit score and three months of bank statements. Additional requirements may apply. Financing is subject to credit approval, and terms may vary based on creditworthiness and truck selection.

This partnership is designed to make it easier than ever to grow your business without tying up capital. For more information or to explore your leasing options, contact us today!

Bonus Content

Watch the free Bonus Video available at Digital Display Insiders Facebook Group. Click the play button.

Equipment For Sale

In Issue #6, I introduced a concept LED truck I was working on. It’s a all electric mini LED truck and at that time, I was able to show you the electric chassis and a concept photo.

Today I am excited to show you the finished truck that is now available for order at Legion LED Trucks. This is a fully electric mini LED truck (chassis and LED body) that runs off a standard 110v outlet or optional portable generator.

For more information, go to our website, LEDtrucks.com, and click the “Get More Info” button