Editors Note

Welcome to this issue of Digital Display Insider! In this issue, we will be giving you valuable information as you navigate the Mobile Digital Billboard (M.D.B.) startup process.

Over the years, I've learned that running a Mobile Digital Billboard business is about more than just putting screens on a truck and hitting the road. To truly scale, grow, and succeed, you need a system. You need technology and tools that allow you to manage your sales pipeline, generate leads consistently, track ad performance accurately, and communicate effectively with your clients.

Over the years, I’ve tested and refined the technology stack that makes an MDB business run efficiently and profitably. In this issue, I’m breaking down the five must-have tools that will help you sell more ad space, streamline operations, and scale faster—all while eliminating the headaches that hold most operators back.

These aren’t just recommendations pulled from a Google search—they’re tools I've personally tested and found to be the most effective at delivering results. Whether you're just starting your journey or looking to optimize your current operations, this issue will provide you with practical solutions you can implement immediately.

Let’s dive in!

M.D.B. Startup Focus

The 5 Must-Have Tools to Scale Your Mobile Digital Billboard Business Faster

A Mobile Digital Billboard (MDB) business is more than just a truck with screens—it’s a full-fledged advertising company that requires the right sales, marketing, and operational systems to run efficiently and profitably.

In my experience, most new operators underestimate how much technology plays a role in the success of their business. It’s easy to get caught up in the excitement of buying a truck, installing screens, and hitting the road, but without the right systems in place, you’ll struggle to scale, track performance, and close deals efficiently.

The reality is, your time is your most valuable asset. If you’re manually tracking leads, creating sales proposals from scratch, or relying on guesswork instead of data, you’re limiting your ability to grow. The most successful MDB operators use systems and automation to streamline their workflow, allowing them to do more with less.

As I've looked through my own Mobile Digital Billboard business, I've identified five technologies that are absolutely essential. Each one plays a key role in helping you run a more efficient, profitable operation, and they all tie back to the third Cornerstone of Success: The Sales System. Without a structured sales system, you’ll struggle to consistently attract advertisers, close deals, and scale your business.

While these are the specific companies I use, the bigger takeaway is what each of these tools does and how it supports the Sales System Cornerstone. Whether it’s managing leads, tracking ad performance, creating compelling content, or streamlining communication, the right tools will make a massive difference in your ability to generate revenue and grow your business. The companies I’m recommending aren’t just random picks—they’re the ones I’ve tested and found to be the best solutions for running a Mobile Digital Billboard business effectively.

1. HubSpot – The Backbone of Sales & Client Management

If you’re serious about running a real business, you can’t rely on sticky notes, scattered emails, or a spreadsheet to track your clients. At some point, every business owner hits a wall where they realize they need a system to manage leads, track deals, and automate follow-ups—or else they’re leaving money on the table. That’s where HubSpot comes in.

When I started selling Mobile Digital Billboard ads, I quickly realized that keeping track of conversations, follow-ups, and contract details manually was impossible. Calls and emails would slip through the cracks, and leads that were interested one week would go cold the next simply because I didn’t follow up fast enough. I needed a way to stay on top of my sales pipeline without it taking up all my time.

HubSpot became the nerve center of my business. Every inquiry, every potential advertiser, and every contract goes into HubSpot, giving me a clear picture of my entire sales process at all times. It tracks where each deal is in the pipeline, sends automated follow-ups so leads don’t go stale, and lets me see exactly who’s ready to buy and who needs more nurturing.

One of the biggest game-changers for me was using HubSpot to automate the follow-up process. Most business owners assume that if a lead doesn’t say yes immediately, they’re not interested. The reality is, most people need multiple touchpoints before they’re ready to make a decision. With HubSpot, I don’t have to remember to send follow-ups manually—it sends them on my behalf at the right time, keeping potential clients engaged without me lifting a finger.

Another huge benefit is contract and deal tracking. If you’re selling ad space on your truck, you need to know who’s running ads, when their contract is up, and when to renew them. HubSpot keeps all of this organized, so you’re not scrambling to fill space at the last minute.

When you’re starting out, it might seem like a CRM is overkill, but I can tell you from experience—waiting until you feel overwhelmed is too late. Having a system like HubSpot in place from the beginning allows you to stay organized, close more deals, and scale faster without losing track of opportunities. If you’re serious about making money with your MDB business, this isn’t optional—it’s essential.

2. ClickFunnels – Your 24/7 Sales Machine

Most websites are designed to look great—but that’s about it. A designer builds a sleek, modern website, and the business owner proudly launches it… only to realize that it doesn’t actually generate leads, book calls, or close sales. That’s because most websites function as digital brochures—they provide information…a lot of it, but they don’t actively guide visitors toward a specific action.

This is the fundamental difference between a website and a funnel. A funnel isn’t just a place where people land—it’s a sales tool that moves visitors toward a decision. Every page, every button, every headline has a purpose: to lead them down a specific path that results in a phone call, a quote request, a booked appointment, or a purchase.

ClickFunnels is the tool that makes this possible.

With ClickFunnels, you’re not just building a website—you’re creating a revenue-generating system that works for you 24/7. Unlike traditional websites that require coding knowledge or expensive developers, ClickFunnels allows any business owner to build, control, and manage their entire online presence without touching a single line of code. Need to update your pricing? Add a new service? Launch a new offer? You can do it all yourself—without waiting on a web designer to make changes for you.

When I first started using ClickFunnels, I wasn’t looking for just another website—I needed something that could help me generate leads and close deals automatically. What I found was a tool that acted like an extra salesperson in my business. It collected inquiries while I slept. It booked discovery calls without me having to manually schedule them. It nurtured leads that weren’t quite ready to buy yet—so when they were, I was the first person they thought of.

One of the best things about ClickFunnels is that it doesn’t just give you the software—it gives you the training to succeed. They offer a free 90-day trial and a 10-day challenge where they literally walk you through, step by step, from signing up to launching your first funnel. You also get access to a huge video library. The cost? $100. The value? Easily 10x that.

If you want a website that actually works for your business—and not just another digital brochure—ClickFunnels is the way to go. You can learn more and claim your 90-free trial and 10-day challenge HERE (disclosure: I may receieve referral compensation from this link).

3. Canva – The All-in-One Design Tool for Ads, Social Media, and Branding

One of the biggest mistakes new Mobile Digital Billboard (MDB) operators make is assuming that clients will always have ad-ready content. The reality? Many businesses don’t have professionally designed ads—and if you can’t offer a quick, easy solution, they’ll either delay the campaign or worse, walk away entirely.

That’s why having a simple, high-quality design tool is a must—and for me, Canva is the clear winner.

At its core, Canva allows anyone to create professional-grade graphics without needing a background in design. Whether it’s an ad for your LED screens, social media graphics, website banners, or even printed materials like business cards or flyers, Canva makes it all incredibly easy.

The beauty of Canva is that it’s drag-and-drop simple, but still powerful enough to create stunning, high-resolution designs. Need to resize an ad to fit your truck’s screen specs? Canva does it in one click. Need to tweak a client’s artwork before uploading it to your system? Canva can handle it.

But Canva isn’t just for client ads—it’s for your own branding and marketing too.

As an MDB operator, your online presence matters. Clients will check your website, your social media, and your overall brand before they decide to work with you. Canva allows you to create everything you need to maintain a professional image—from Instagram posts promoting your services to high-converting graphics for your website and even printed sales materials like brochures or proposal sheets.

I use Canva every single day to create social media content, ad examples for clients, and even pitch decks. The best part? It saves time. Instead of waiting on a designer or struggling with expensive software like Photoshop, I can create exactly what I need in minutes.

If you plan on selling advertising, Canva isn’t optional—it’s essential. Not only does it make your life easier, but it also gives you an extra revenue opportunity by offering quick ad design services to clients who don’t have creatives ready to go.

A well-designed ad will always outperform a bad one—so why not make sure your clients (and your own business) always look their best?

4. StreetMetrics – The Key to Tracking Ad Performance & Proving Your Value

One of the biggest challenges in out-of-home (OOH) advertising is proving how many people actually see an ad. Traditional billboards rely on traffic estimates—essentially guessing how many drivers pass by based on historical data. But in the world of Mobile Digital Billboards (MDBs), we have something far more powerful—real, trackable impression data.

That’s where StreetMetrics comes in.

For most of the years I operated an LED truck, there were no reliable and accurate options for measurement. Many companies attempted to offer impression tracking, but the technology just wasn’t there yet. I tested multiple systems that used signal sniffing—looking for WiFi or Bluetooth signals from passing devices to estimate impressions.

It was a disaster.

Sometimes, the numbers were wildly inflated, counting multiple signals from the same person (smartphones, watches, tablets, etc.), making it seem like the truck had reached twice as many people as it actually had. Other times, the technology under-counted impressions, missing massive chunks of the audience.

Advertisers expect real, reliable data—not rough estimates based on flawed tracking methods. That’s why I started using StreetMetrics.

StreetMetrics solves this problem by tracking and verifying impressions in real-time.

Instead of guessing, it uses GPS tracking, audience modeling, and mobile data to calculate how many people were actually in the area when your truck passed by. This means you can offer detailed reports to your advertisers, showing them:

• How many people saw their ad during the campaign

• Where the truck traveled and which locations had the highest engagement

• Which routes performed best for their specific audience

This completely changes the conversation when selling ad space. Instead of saying, “Yeah, a lot of people probably saw your ad,” you can confidently tell them, “Your ad reached 57,000 people this week, and we identified the three highest-traffic areas that got you the most impressions.”

Beyond selling more effectively, StreetMetrics also allows you to price your services with data-backed confidence. Many MDB operators struggle to justify pricing because they can’t prove their reach. But with StreetMetrics, you have concrete numbers to show exactly what advertisers are paying for.

In an industry where credibility matters, having real analytics gives you an edge over static billboards and even other MDB operators who aren’t using impression tracking. Advertisers are already used to digital ad platforms like Facebook and Google, where performance metrics are standard. StreetMetrics brings that same level of accountability to Mobile Digital Billboards—giving you a competitive advantage and helping you close more deals.

If you want to attract serious advertisers and charge premium rates, you need to provide real performance data. StreetMetrics isn’t just a tool—it’s a necessity in today’s data-driven advertising world.

5. Dubb – Video Emails That Get Responses

If you’ve ever sent a cold email or followed up with a potential advertiser, only to hear crickets, you know how frustrating it can be. Getting people to open an email is hard. Getting them to actually respond is even harder.

That’s where Dubb comes in.

Instead of sending another plain-text email that gets lost in the inbox, Dubb allows you to send personalized video messages that make your outreach stand out. Imagine a potential client opening your email and, instead of reading a wall of text, seeing a video of YOU personally explaining how you can help them.

People buy from people they trust. And one of the fastest ways to build trust with a completely cold prospect is for them to see your face and hear you speak. A video email immediately makes your outreach more personal, helping you connect with potential clients in a way that feels authentic and engaging.

I started using Dubb because I was tired of wasting time on follow-ups that went unanswered. The moment I switched to video emails, my response rates went up—way up. It turns a cold lead into a warm conversation before you even get on the phone.

Here’s why Dubb is so powerful for an MDB business:

• Personalized Video Proposals – Instead of sending a static PDF or generic email, you can record a quick video walkthrough of your advertising packages and why the client should work with you.

• Higher Response Rates – Video emails feel more personal and engaging than text, making people more likely to reply.

• Real-Time Tracking – Dubb tells you exactly when someone watches your video, so you can follow up at the perfect time when they’re most engaged.

• Pattern Interrupt – Business owners get hundreds of emails a day, most of them long, impersonal, and easy to ignore. Video emails break that pattern and force attention in a way traditional emails don’t.

• Instant Connection – Seeing your face, hearing your voice, and getting a customized message makes it feel like a one-on-one conversation rather than just another sales pitch.

That personal touch makes all the difference. They see the effort you put in, and it reinforces your professionalism and credibility.

If you’re trying to sell ad space, Dubb isn’t just a helpful tool—it’s an advantage. Most businesses still rely on traditional email outreach, but when you send a video email, you immediately stand out from your competition.

It’s a simple but highly effective way to close more deals, make a bigger impact, and ensure that your messages actually get seen and responded to.

Closing

The right tech stack isn’t just a convenience—it’s a competitive advantage. The tools we covered today—HubSpot, ClickFunnels, StreetMetrics, Canva, and Dubb—aren’t just about making your life easier. They’re about selling more ad space, proving results to your advertisers, and building a scalable business that doesn’t require you to manually handle every little task.

If you’re serious about growing your Mobile Digital Billboard business, you need systems that work for you—so you can spend less time chasing deals and more time closing them.

But we’re not stopping here. In this week’s Bonus Video, I’m going to share one more game-changing tool that isn’t just for ad sales or marketing—it’s a business automation powerhouse that can help you make better decisions, speed up content creation, and even assist with daily operations. It’s the ultimate secret weapon for efficiency and growth, and I’ll break it all down in this weeks Bonus Video.

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LED Truck Financing Options

Financing Options: Lease Your LED Truck with Currency

I’m excited to announce that Legion LED Trucks has partnered with Currency to offer flexible financing and lease options for both new and used LED trucks! Whether you’re looking to start or grow your MDB business, these leasing plans provide an affordable way to get on the road with minimal upfront investment.

Leasing is an excellent option for operators who want to keep cash flow steady while upgrading their equipment regularly. With 36-, 48-, and 60-month turnback leases available, you can keep your fleet up to date without the commitment of long-term ownership. For example:

• Lease a $150,000 truck for $4,665/month on a 36-month term or $3,626/month on a 48-month term.

• A $200,000 truck can be leased for $6,221/month on a 36-month term, $4,835/month on a 48-month term, or $4,007/month on a 60-month term.

• Payments can be customized based on your needs, with turnback options at the end of the lease.

To qualify, applicants need a minimum 670+ credit score and three months of bank statements. Additional requirements may apply. Financing is subject to credit approval, and terms may vary based on creditworthiness and truck selection.

This partnership is designed to make it easier than ever to grow your business without tying up capital. For more information or to explore your leasing options, contact us today!

Bonus Content

If you’re serious about growing your Mobile Digital Billboard business, there’s one more tool you need to know about. This 6th tool has completely changed how I run my business—saving me time, making sales easier, and even helping with marketing, operations, and strategy. In this week’s Bonus Video, I’ll break down exactly why it’s been a total game-changer. Click below to watch

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