Jerry Teeter

Jerry Teeter is the Founder and CEO of Lead Innovations and Legion LED Trucks, with over a decade of experience in the mobile digital billboard industry. Since 2014, he has been a pioneering operator, helping introduce LED truck advertising to Fortune 500 companies such as Budweiser, Sprint, and T-Mobile. In 2016, Jerry began manufacturing custom LED trucks, providing businesses with innovative, high-impact marketing solutions. He now shares his industry insights and expertise through his newsletter, Digital Display Insider.

Oct 07, 2025

Issue #36: The Hidden Cost That Kills LED Truck Value (And How to Avoid It)

Why spare modules—not specs—determine your truck’s performance and resale at years 3–7

Jerry Teeter

Sep 24, 2025

Issue #35: The Opportunity We’ve Been Building Toward

A personal update, the vision for our licensing program, and the launch of Discovery Day—our one-day live event.

Jerry Teeter

Jul 15, 2025

Issue #34: Legacy Starts Here

The Freedom You’re Looking For Starts With One Decision

Jerry Teeter

Jul 01, 2025

Issue #33: The 5 Biggest Mistakes New MDB Operators Make (and How to Avoid Them)

What You Don’t Know Can Cost You Everything—Unless You Build on the Right Foundation

Jerry Teeter

Jun 17, 2025

Issue #32: The Secret Weapon Every MDB Owner Needs (That Has Nothing to Do with the LED Truck)

Upgrade Your Visuals, Impress Clients, and Fuel Your Marketing for Free

Jerry Teeter

Jun 03, 2025

Issue #31: What Nobody Tells New Mobile Digital Billboard Operators About Event Pricing

The High-Margin Revenue Stream Most MDB Operators Overlook Until It’s Too Late

Jerry Teeter

May 21, 2025

Issue #30: How to Use ChatGPT to Launch Your First Route in 60 Days (Without Paid Ads)

Build Local Momentum, Get Clients Committed, and Stay Consistent With the Help of AI

Jerry Teeter

May 13, 2025

Issue #29: How to Use ChatGPT to Land Your First Clients and Start Generating Revenue

Turn Local Businesses Into Paying Advertisers With Custom Scripts, Smart Pricing, and a Targeted Prospect List

Jerry Teeter

May 06, 2025

Issue #28: How to Use ChatGPT to Build Your Local Presence and Get Found Online

Media Kits, Google Profiles, and Website Content You Can Create Yourself—Before You Even Launch

Jerry Teeter

Apr 29, 2025

Issue #27 - How to Use ChatGPT to Set Up the Legal and Operational Backbone of Your MDB Business

Save Thousands in Professional Fees and Build a Rock-Solid Foundation in Days

Jerry Teeter